“With the city of Crackridge in particular, Eric really wanted to accentuate the bird-centric architecture,” Lewis explains. From suburban neighborhoods and deserts to lush forests, sandy beaches, and snowy peaks, there was a lot of ground to cover to create one consecutive world made up of environments that catered to a variety of human-mannered animal species. Lewis was brought onto the Archibald team by line producer Carter Malouf and executive producer Fogel to help flesh out not only Crackridge’s design, but the show’s surrounding towns like Saddle Rock. The show is now on Season 4, continuing with the latest installment, Archibald’s Next Big Thing Is Here!. This created some really fun design challenges, and my team and I really enjoyed it.”īased on Hale’s children’s book of the same name, the 2D animated series by DreamWorks Animation Television takes place in the eclectic town of Crackridge - home to roosters, goats, unicorns, and more - and follows the adventures of a bright yellow, and endearingly clumsy, chicken named Archibald (voiced by Hale) and his three siblings. “But the real beauty of the world we created,” she continues, “is that regardless of what type of animal we had or theme of the town, everyone lives together to create a diverse world that is accessible for all. “We had a few development art pieces that we used as jumping off points, and the main take away from those pieces was that we wanted Archibald's world to feel cinematic and textural with a good deal of atmosphere.” “From the beginning, Eric and Tony had a very clear vision of what they wanted the world to feel like,” remembers Lewis, known for her work on The Simpsons and The Tom and Jerry Show. For art director Sierra Lewis, diversity and accessibility were the first building blocks she, director Eric Fogel, and creator Tony Hale used to conceive the sophisticated, colorful, and wildly wacky sets for the sweater-wearing chicken world of Archibald's Next Big Thing.
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